Laneige was looking to launch a new product line for oily and combination skin called Balance Mode. So we set out to create a look and feel for the brand launch that had a distinct concept and provided a strong visual interest, in order to cut through the clutter of the very crowded skincare space. We created an “upside down” world of oily skin that was subsequently balanced by, you guessed it—Balance Mode.

Stills: Kayla Varley
Motion: Jenn Collins
DP: Kazu Okuda